Person in charge of Taobao live broadcast embezzlement
Recently, Ali’s melons have been one after another.
Lei Feng reported on June 29 that the former head of Taobao’s live broadcasting business, Zhao Yuanyuan, had been embezzled, and a picture of Zhao Yuanyuan’s circle of friends was suspected of responding to it, saying, “if you want to add a crime, you should have no words.”.
The circular specifically pointed out that Zhao Yang (Zhao Yuanyuan) got to know the person in charge of a Taobao live broadcasting organization in January 2018. After the agency’s application to settle in the clothing live broadcasting base was rejected, Zhao Yang (Zhao Yuanyuan) helped the organization successfully settle in.
In April 2019, Zhao Yang (Zhao Yuanyuan) arranged for his girlfriend to join the organization through the director of the above live broadcast organization. The circular also pointed out that Zhao Yang (Zhao Yuanyuan) received gifts and money to provide part-time services for the main bodies of many Taobao live broadcasting organizations.
Ali did not respond to this.
However, Zhao Yuanyuan’s microblog showed a picture of eating melons, which is thought-provoking.
According to public information, Zhao Yuanyuan, whose real name is Zhao Yang, was born in 1979. Before joining Alibaba in August 2017 to take charge of Taobao live broadcast, he had been engaged in marketing for 15 years and served as senior creative director of Ogilvy.
In addition, according to 36 krypton reports, Zhao Yuanyuan, a senior expert in Alibaba’s content e-commerce business unit and head of Taobao’s live broadcasting operation, left in mid March. The next step is to start a MCN organization. Alibaba will be one of the investors.
At the same time, Taobao live broadcast will usher in an organizational “upgrade”: a new Taobao live broadcasting Division will be established, which is composed of the original Taobao live broadcast business division and other business lines (wow video, Taobao headlines, etc.) of the original content e-commerce business department. Yu Feng, the general manager of the original content e-commerce business department, will serve as the head of the new Taobao live broadcasting business department and report to Jiang Fan, President of Taobao tmall.
However, ironically, the official response of Ali to several media said that Zhao Yuanyuan was not the person in charge of Taobao live broadcasting, but was only responsible for the operation. The content e-commerce business department did not make structural adjustment, and wow video and Taobao headlines were still independent businesses.
The following is the full text of the online bulletin:
Ali group – Taobao business group – content e-commerce business unit – Live UGC & channel operation senior content operation expert
Chen Lei (Wen Zhong), Yu Feng (Xuande), then HRG he Yiying (Nicole), Wu Xiaofen (HongMian)
Zhao Yang holds a post / provides services at the affiliated business partner’s office, seeks illegitimate interests for its related persons and partners by taking advantage of his position, accepts gifts and entertainments. Since January 2018, Zhao Yang began to be the business director of the operation of Taobao live UGC & channel, and got to know the person in charge of a Taobao live broadcasting organization. 2019 1 In January, the organization applied to enter the clothing live broadcasting base. The second grade subordinate of Zhao Yang rejected the application of the organization according to the rules. Zhao Yang immediately found the second grade junior, and proposed to modify the original rules on the ground that the business of the organization development base could better cooperate with the platform, and clearly required the auditing sophomore to approve the application. After that, the organization successfully settled in.
In April 2019, Zhao Yang arranged for his girlfriend to join the organization with a high salary through the director of the above live broadcast organization. As of October 2019, his girlfriend received hundreds of thousands of yuan from the agency, and her monthly salary was less than 7000 yuan when she worked in another live broadcasting organization.
In September 2019, Zhao Yang took part in the external business conference in the name of the person in charge of Taobao live broadcast during his business trip and charged 30000 yuan. From 2018 to 2019, Zhao Yang received catering, accommodation and gifts provided by several live broadcasting organizations, with an accumulated amount of about 5800 yuan. At the same time, Zhao Yang provides part-time services for the main companies of Taobao live content organizations.
Zhao Yang’s behavior constitutes item 1.4.1 “taking advantage of his position to seek illegitimate benefits for himself or others by taking advantage of his position”, item 1.4.3 “accepting other entertainments without declaration and value, receiving gifts not handed in or returned with large amount” and category I violation item 1.4.4 in the company’s suppliers, partners and contracted merchants And / or competitors “.
Zhao Yang was dismissed and never employed.