It’s nothing to make 800 million a night? If Simba really breaks 7 billion yuan, it is a myth, but if it cannot be broken, it is a joke — Introduction
On October 21, the annual “double 11 battle” officially began! In order to prove their commercial value, the anchorperson is racking his brains to plan to bring goods.
On October 21, Li Jiaqi and Weiya were on the hot search list one after another.
In order to prepare for the double 11 event, Li Jiaqi was broadcast live from 6:30 p.m. on October 20 to 2:00 a.m. with no slack.
At 0:00, in order to remind netizens to grab goods, Li Jiaqi is playing gongs and drums to cheer up netizens and not to sleep.
Weiya, on the other hand, cooperates with her husband to give welfare to everyone by opening a blind box. Of course, the probability of winning a prize in her live broadcasting room is smaller than that of buying lottery tickets.
A lot of netizens left messages and watched the live broadcast all night, but they lagged behind in the hand fight speed link and didn’t grab anything!
You can imagine how many people there are in the live room. Then, in statistics, they also handed in a satisfactory report card.
According to the data, Li Jiaqi and Weiya accumulated 150 million and 130 million viewers respectively. What is the concept? There are only a few hundred million Internet users in China.
The final turnover of the two is 3.3 billion and 3.5 billion respectively. It is said that according to the proportion of the draw, Weiya and Li Jiaqi made nearly 800 million and 600 million in one night! This does not include pit fees.
Let’s give you a brief introduction of how the webcast anchors charge for popular science. They are mainly composed of pit fees (i.e. the pit fees to be paid for hanging goods) and commission. For live broadcasting like Li Jiaqi and Weiya, the pit fees generally start at several hundred thousand, and the percentage is basically 15-20%. The smaller the brand, the more the bonus, and the maximum of 40%, That is to say, they can get nearly half of the price Commission for selling a commodity. In terms of food, due to limited profits, the draw may be lower.
But in the early morning of October 21, the two basically sold skin care products, so the net friends finally got 800 million and 600 million data, which is reasonable.
Netizens joked, “it turns out that making 100 million casually is really a small goal. People can earn hundreds of millions in one night.”
Some viewers said, “I finally know why Li Jiaqi and Weiya don’t know that they are tired. They don’t have time to be tired when they have so much money in front of them.”
As the head of the net red, Li Jiaqi and Weiya have a strong team behind, and they don’t get the money alone. Weiya is OK. The company behind her is her own family.
At present, Li Jiaqi is still a contract artist, and needs to share with the company. In short, he is also a “senior wage earner”. It turns out that there is a real difference between working and working.
To many people’s surprise, this year’s “double 11 battle”, Li Jiaqi’s data is actually higher than that of Weiya. Since Li Jiaqi and his assistant Fu Peng parted ways, “Li Jiaqi’s flow” theory has never stopped.
Previously, Li Jiaqi’s cumulative viewing data was only half of that of Weiya, which is actually one of the misunderstandings of netizens. Usually, the number of viewers above the head of the anchor is mainly cumulative, which is related to the order of goods sold and the time of broadcast.
Li Jiaqi mainly sells cosmetics. Usually it starts late, and there are not many products on it. Moreover, Li Jiaqi will tell the order of goods in advance. Netizens only need to go in at about the time to buy the goods they want.
Weiya’s products are more comprehensive, involving cosmetics, clothing, daily necessities, etc. occasionally, they are out of order. The audience needs to go in from time to time to see where they have been refreshed, so the data seems to be more than that of Li Jiaqi.
In fact, from the two people’s point of view, they have been equal, Li Jiaqi is not behind Weiya. In the conversion rate, Li Jiaqi should be better.
However, the network’s head anchor is obviously more than their two, in another platform, the network red Simba team is also fierce.
On the night of October 21, when Simba was broadcasting live, the number of viewers directly soared to 2 million. The total sales volume set by Simba for itself was 7 billion, which was equal to the total amount of goods brought by Li Jiaqi and Weiya.
It seems that this is not impossible. In 618 festivals this year, Simba completed 1 billion sales in 5 hours and 9 minutes, crushing Li Jiaqi and Weiya!
During the live broadcast, Simba said bluntly, “there are 900 million Chinese netizens, and 140 million people watch it. Do you dare to brush people’s data?” Suspected in satirizing Li Jiaqi and Weiya data fraud.
What’s more, he directly yelled that the fraud of a certain platform is too serious. If it continues to brush up, he will launch a challenge on behalf of the platform to face this unfair situation.
Netizens are curious, is Simba’s words exposing the rules of the industry or pure self-interest? But from these figures, we can see that the profit margin of live delivery with goods is very large. I hope you can shop rationally and spend happily, borrowing from Li Jiaqi!